Implementing OneTrust in Chile: strengthening compliance and trust.

In a global landscape where personal data protection has become an unavoidable priority, Chile has taken a decisive step with the enactment of Law 21.719. This legislation, which aims to align the country with the highest international standards such as the European GDPR, requires companies to manage personal information proactively and transparently. Faced with this challenge, technology emerges as an indispensable ally, and platforms such as OneTrust position themselves as leading solutions for navigating the complexity of regulatory compliance. If you are not yet familiar with the law in depth, we recommend starting with our definitive guide to Law 21.719.

OneTrust is recognized globally as the number-one trust intelligence platform, designed to help organizations manage privacy, security, ethics and regulatory compliance in a comprehensive way. In Chile, its implementation not only facilitates adaptation to Law 21.719, but also enables companies to turn data management into a competitive advantage, building a stronger relationship of trust with their clients and stakeholders.

Why OneTrust? The leading trust intelligence platform

OneTrust has established itself as the solution of choice for thousands of companies worldwide to manage their privacy, security and compliance programs. Its leadership is based on a series of features that set it apart in the market:

• Comprehensive platform: a complete suite of modules covering consent and preference management, data mapping, risk assessment, incident management and policy automation, all from a single platform.
• Automation and efficiency: automates repetitive and complex tasks, reducing manual workload and the risk of errors in consent collection, data subject rights requests (DSARs) and compliance reporting.
• Scalability and flexibility: it adapts to companies of all sizes, from SMEs to large multinational corporations, and can be configured for a variety of global regulations.
• Trust intelligence: beyond compliance, it helps build and maintain trust with clients through the responsible use of data and AI.
• Market recognition: a consistent leader in the Gartner Magic Quadrant for privacy management platforms.
• Partner ecosystem: a global network of partners—such as AlayIAtrust in Chile—that provide implementation, consulting and local support.

Key modules for Law 21.719

OneTrust is not a single product but a suite of modules that are activated according to each organization's needs. To comply with Law 21.719, these are the ones that deliver the most value from day one:

• Data mapping and discovery: automatically identifies and classifies where personal data resides, the basis for the Record of Processing Activities the law requires.
• Consent and preference management: collects and records consent granularly, with configurable cookie banners and preference centers.
• Data subject rights requests (DSAR): automates the receipt, verification and response to access, rectification, cancellation and objection requests.
• Impact assessments (DPIAs): guides risk assessment step by step for high-risk processing.
• Incident and breach management: documents, assesses and lets you notify breaches without undue delay.
• Third-party risk management: assesses the risk of vendors and processors with access to data.

Phases of an implementation

An orderly implementation avoids rework and configurations that later do not reflect your real operations. At AlayIAtrust we work in four phases:

• 1. Assessment and scope: data inventory, process mapping and definition of the project's modules and priorities.
• 2. Configuration: parameterizing the platform around your flows, policies and legal bases, with integration into your systems.
• 3. Rollout and training: activating the modules, testing and training the teams that will use the tool.
• 4. Continuous improvement: monitoring, adjustments and reporting to demonstrate proactive accountability before the Agency.

A limited deployment usually takes 4 to 8 weeks; a comprehensive privacy program, between 3 and 6 months, depending on the size and complexity of the organization. To understand why this investment pays off beyond compliance, see the benefits of data protection.

OneTrust in the Chilean context: expected impact

Chilean companies that have chosen OneTrust for their regulatory compliance and privacy management are seeking, and achieving, the following results:

1. Streamlining compliance with Law 21.719

Reduced adaptation time: OneTrust makes it possible to automate much of the compliance work, such as data mapping, consent management and responding to data subject rights requests. Automating DSARs can cut response times from days to hours, improving operational efficiency and client satisfaction.

Centralized privacy management: the platform centralizes all privacy-related information and activities, providing a clear and unified view. This is crucial for auditing and demonstrating proactive accountability before the future Personal Data Protection Agency.

2. Strengthening client trust and reputation

Transparency and control: OneTrust makes it possible to give clients greater control over their data through customizable preference centers and consent banners. This transparency strengthens trust and fosters long-term relationships.

Reduced reputational risk: by ensuring robust compliance and proactive management, companies minimize the risk of breaches or sanctions and avoid the negative publicity that stems from privacy incidents.

3. Operational efficiency and process optimization

Automated impact assessments (DPIAs): for high-risk processing, OneTrust provides guided workflows and templates that simplify the process.

Third-party risk management: it helps assess and manage the privacy risks associated with vendors, ensuring that the entire supply chain meets the standards.

Companies such as Samsung Electronics, which use OneTrust, have reported a significant improvement in the control users have over their data, which translates directly into greater trust. OneTrust's global experience—which includes more than 75% of the Fortune 100—demonstrates the platform's ability to deliver tangible results in compliance, efficiency and client trust.

OneTrust vs. other tools: what sets it apart?

1. Breadth of functionality

Many alternatives specialize in a specific area (for example, cookie consent management). OneTrust offers a complete suite that spans everything from data governance and risk management to ethics and compliance, reducing the need to integrate multiple tools.

2. Enterprise focus and scalability

It is designed for companies of all sizes. Its robust architecture and customization capabilities make it ideal for organizations with complex operations and diverse regulatory requirements.

3. Market leadership and innovation

Consistent recognition from Gartner and Forrester, combined with its investment in R&D (especially in responsible AI and data governance), places it at the forefront of innovation in the sector.

4. Ecosystem and support

Its vast network of partners—specialized consultancies and law firms—guarantees access to expert support and advice in the local language and context, something especially valuable when navigating complex regulations such as Law 21.719 for the first time.

Conclusion: turning compliance into a competitive advantage

The implementation of Law 21.719 in Chile represents a milestone in personal data protection. In this scenario, tools such as OneTrust become key enablers, allowing organizations not only to comply with the regulation but also to optimize their processes, strengthen trust with their clients and, ultimately, turn compliance into a true competitive advantage.

By choosing OneTrust, Chilean companies are investing in a comprehensive, scalable, market-leading solution that allows them to navigate the complexity of privacy with confidence and efficiency. If you want to see how it would look in your organization, let's talk in an assessment.

Frequently asked questions about OneTrust

What is OneTrust?

It is the world's leading trust intelligence platform: an all-in-one suite that helps you manage privacy, security, data governance, ethics and regulatory compliance from a single place, with modules for data mapping, consent management, data subject rights requests (DSAR), impact assessments and incident management.

Does OneTrust help comply with Law 21.719?

Yes. It automates much of what Law 21.719 requires: the record of processing activities, consent management, handling data subject rights, impact assessments and breach notification. It provides the traceability needed to demonstrate proactive accountability before the Personal Data Protection Agency.

How long does a OneTrust implementation take?

It depends on the scope and the modules. A limited deployment can take 4 to 8 weeks, while a comprehensive privacy program for a large organization usually runs between 3 and 6 months. A prior assessment lets you define phases and prioritize what is most urgent.

Is OneTrust only for large companies?

No. It is scalable and adapts to companies of all sizes, from SMEs to multinational corporations. You can start with the essential modules and add capabilities as the privacy program matures.

Do I need a local partner to implement OneTrust in Chile?

It is highly recommended. A local partner such as AlayIAtrust brings knowledge of the Chilean regulatory context and Law 21.719, configures the platform around your real processes, speeds up rollout and provides support and training in Spanish, reducing the risk of an incomplete or poorly configured implementation.

Which OneTrust modules are key for Law 21.719?

The most relevant are data mapping and discovery, consent and preference management, automated data subject rights requests (DSAR), impact assessments (DPIAs), incident and breach management, and third-party risk management. The exact combination depends on each organization's initial assessment.