Summary: Samsung, the world leader in consumer electronics and household appliances, intelligent, implemented OneTrust Consent & Preferences in its digital platforms, achieving an overall management of consents uniform and a user experience transparent in over five continents.
The challenge
With a user base is global and multiple connected devices (smartphones, TVs, IoT), Samsung faced significant challenges:
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- Adopt consents consisting of more than 160 sites and 2 platforms.
- Need to adapt to evolving regulations such as GDPR and new guidelines from Google
- Lack of centralized visibility on the preferences granted by the users.
The solution
Samsung chose to OneTrust Consent & Preferences for:
- Deploy a uniform system of banners and consents on the main points of contact (website, mobile apps, and TVs).
- Quickly adapt to the new requirements of the CMP Google.
- Consolidate the preferences of users in a single system, optimizing the compliance and transparency. :contentReference
Results
- International operation agile: deployment on multiple platforms and geographies with local adaptations.
- Greater internal control: complete visibility on consents and preferences of users.
- Improved user experience: banners more clear that facilitate informed decisions.
Testimony of Samsung
“The difference between before and after working with OneTrust) is we've given more choice to consumers. We allow them to better determine how we're going to handle their data.”
Leanne White, Data Privacy Manager – Samsung Electronics
Conclusion
Samsung shows that business leaders can build a relationship of trust with their users through a management accountable, transparent, and uniform consent. The global deployment of OneTrust strengthened its positioning as a brand reliable and prepared for the regulatory challenges of the digital environment.
