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+20 years advising companies

Who We Are?

AlayIAtrust was born as a specialized division in personal data protection for companies, from Alaya Digital Solutions, a company with over 20 years of experience developing technological solutions for business efficiency and sustainability.

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Our Goals

Mission

Help organizations to comply with new data protection law in Chile and LATAM, through integrated solutions, combining world-class technology and expert advice.

Vision

To be the trusted partner in privacy and regulatory compliance in LATAM.

Purpose

Empower organizations to transform a legal obligation into a competitive advantage.

We have the experience and solidity of alaya digital solutions, together with a multidisciplinary team of legal experts and technological

Nuestro Equipo, Nuestra Fortaleza

Más que un grupo de expertos, somos una unidad que combina visión legal y tecnológica para ayudarte a cumplir con la Ley 21.719.

2002

Nace Alaya Digital Solutions, enfocada en eficiencia y tecnología para empresas.

2010

Se suma un equipo jurídico especializado en privacidad y cumplimiento normativo.

2018

Proyectos de ciberseguridad y gobernanza de datos en LATAM.

2024

Nace AlayIAtrust: vertical experta en cumplimiento de la Ley 21.719.

Un equipo con experiencia real y enfoque normativo

Nuestro equipo está conformado por profesionales con más de 20 años liderando proyectos tecnológicos y de cumplimiento normativo en sectores como retail, salud, banca, minería y sector público. Contamos con especialistas certificados internacionalmente en plataformas como OneTrust, con dominio en marcos legales como GDPR, LGPD, CCPA y la nueva Ley 21.719 en Chile.

+20 años de liderazgo en tecnología

Experiencia ejecutiva en transformación digital, IA y analítica de datos aplicada a cumplimiento y eficiencia empresarial.

Especialistas en privacidad y ciberseguridad

Certificados en OneTrust, con amplio dominio en DPIA, Privacy by Design, gestión de incidentes y cumplimiento multinorma.

Más de 20 años en proyectos críticos

Hemos trabajado en implementaciones complejas para organizaciones de alto impacto público y privado en Chile y LATAM.

We are strategic allies of

OneTrust Logo

in Chile

We have the experience and the support to implement in your business platform N°1 in privacy and data governance at the global level.

And partnerships with technology leaders and universities

DII UAI USACH Red Hat SAS Microsoft Oracle Infosys DII UAI USACH Red Hat SAS Microsoft Oracle Infosys

Why choose us?

  • More than two decades of experience in technology applied to critical processes.
  • Specialists in privacy regulations and legal compliance.
  • Partners, resellers and implementers of OneTrust.
  • Own methodology, adapted to the reality and needs of the chilean market.
  • Solutions that are designed for the business: easy-to-use, scalable, and measurable.

Our work process

1. Initial diagnosis

We evaluate the current level of compliance.

2. Design roadmap

We focus on concrete actions and achievable.

3. Implementation of technological and legal

We deploy tools and generate the necessary policy.

4. Training and support

Make sure that the internal team to understand and sustain compliance.

5. Monitoring and continuous improvement

We evaluate results and adjust according to evolution, legal, or business.

Expected results: Reduction of legal risk, the greater the confidence of the market, compliance with demonstrable.
Octavio PonceDirector of Strategic Customer Engagement – Carrefour Group
“Implementing the same consent management platform across all our business units—whether retail, banking, or travel—was key to delivering a consistent experience to our users.”
Marta Cañas MirallesData Protection Officer (DPO) – Iberia Airlines
“We now have full control over the processing of personal data. OneTrust provides us with an intuitive tool that simplifies risk assessments and report generation.”
Mike DronfieldChief Information Security Officer (CISO) – Vanquis Banking Group
“We chose OneTrust because it’s a business-oriented platform, easy to use, adaptable to our needs, and provides auditable transparency across the company.”
Florian BrandnerGlobal Director of Information and Cybersecurity – PUMA SE
“Thanks to OneTrust, we were able to establish a clear framework to quickly and efficiently assess and monitor risks associated with our suppliers.”
Leanne WhiteData Privacy Officer – Samsung Electronics
“The biggest difference since we started working with OneTrust is that we now give users more control. They decide how their data is managed, and that builds trust.”

Frequently Asked Questions

Law 21.719 regulates how organizations in Chile must collect, store, and use the personal data of individuals. It applies to any company, foundation, or public or private entity that processes data of clients, employees, or users.

Penalties can reach up to 6,000 UTM for serious breaches. But beyond the fines, you could damage the confidence of your customers and the reputation of your brand.

No. At Alaya Trust, we support you with practical and easy-to-understand solutions, combining expert legal advice and proven technological tools like OneTrust.

The best way to know is by conducting an assessment. We review how you currently manage data and show you if there are legal gaps, risks, or areas for improvement.

It depends on the size of your company, but most of our clients achieve compliance with the main requirements within 30 to 90 days. Our approach is gradual and tailored to your reality.

Let’s make sure your company complies with the law.

Avoid fines. Talk to experts.

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