{"id":769,"date":"2025-06-17T20:19:27","date_gmt":"2025-06-17T20:19:27","guid":{"rendered":"https:\/\/alayiatrust.com\/?p=769"},"modified":"2025-06-17T20:21:17","modified_gmt":"2025-06-17T20:21:17","slug":"como-samsung-electronics-fortalecio-la-confianza-digital-mediante-onetrust-consent-management","status":"publish","type":"post","link":"https:\/\/alayiatrust.com\/en\/como-samsung-electronics-fortalecio-la-confianza-digital-mediante-onetrust-consent-management\/","title":{"rendered":"How Samsung Electronics strengthened digital trust through OneTrust Consent Management"},"content":{"rendered":"<p><strong>Summary:<\/strong> Samsung, the world leader in consumer electronics and household appliances, intelligent, implemented OneTrust Consent &amp; Preferences in its digital platforms, achieving an overall management of consents uniform and a user experience transparent in over five continents.<\/p>\n<h2>The challenge<\/h2>\n<p>With a user base is global and multiple connected devices (smartphones, TVs, IoT), Samsung faced significant challenges:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Adopt consents consisting of more than 160 sites and 2 platforms.<\/li>\n<li>Need to adapt to evolving regulations such as GDPR and new guidelines from Google<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Lack of centralized visibility on the preferences granted by the users.<\/li>\n<\/ul>\n<h2>The solution<\/h2>\n<p>Samsung chose to OneTrust Consent &amp; Preferences for:<\/p>\n<ol>\n<li>Deploy a uniform system of banners and consents on the main points of contact (website, mobile apps, and TVs).<\/li>\n<li>Quickly adapt to the new requirements of the CMP Google.<\/li>\n<li>Consolidate the preferences of users in a single system, optimizing the compliance and transparency. :contentReference<\/li>\n<\/ol>\n<h2>Results<\/h2>\n<ul>\n<li><strong>International operation agile:<\/strong> deployment on multiple platforms and geographies with local adaptations.<\/li>\n<li><strong>Greater internal control:<\/strong> complete visibility on consents and preferences of users.<\/li>\n<li><strong>Improved user experience:<\/strong> banners more clear that facilitate informed decisions.<\/li>\n<\/ul>\n<h2>Testimony of Samsung<\/h2>\n<blockquote><p>\u201cThe difference between before and after working with OneTrust) is we&#039;ve given more choice to consumers. We allow them to better determine how we&#039;re going to handle their data.\u201d<\/p>\n<p><em>Leanne White, Data Privacy Manager \u2013 Samsung Electronics\u00a0<\/em><\/p><\/blockquote>\n<h2>Conclusion<\/h2>\n<p>Samsung shows that business leaders can build a relationship of trust with their users through a management accountable, transparent, and uniform consent. The global deployment of OneTrust strengthened its positioning as a brand reliable and prepared for the regulatory challenges of the digital environment.<\/p>","protected":false},"excerpt":{"rendered":"<p>Resumen: Samsung, l\u00edder mundial en electr\u00f3nica de consumo y dispositivos dom\u00e9sticos inteligentes, implement\u00f3 OneTrust Consent &amp; Preferences en sus plataformas digitales, logrando una gesti\u00f3n global de consentimientos uniforme y una experiencia de usuario transparente en m\u00e1s de cinco continentes. El desaf\u00edo Con una base de usuarios global y m\u00faltiples dispositivos conectados (smartphones, TVs, IoT), Samsung [&hellip;]<\/p>","protected":false},"author":1,"featured_media":772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"_links":{"self":[{"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":3,"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"predecessor-version":[{"id":773,"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/posts\/769\/revisions\/773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/media\/772"}],"wp:attachment":[{"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alayiatrust.com\/en\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}