+20 years advising companies

Protect your clients and your company.
Comply with the new Data Protection Law.
Strengthen your clients' trust

Avoid penalties and stay up to date with the new personal data protection regulations.

Strategic partners of

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in Chile

Technology backed by global leaders.

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Remain to comply with the law

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Compliance is not optional, it's an investment in reputation, trust, and security.

Law 21.719 turns the management of personal data into a key issue of corporate trust. Failing to comply puts your reputation, customer base, and business at risk.

Risks of non-compliance

  • Fines of up to 60,000 UTM.

  • Permanent reputational damage.

  • Loss of trust from clients and investors.

  • Risk of data leaks or misuse.

Benefits of compliance

  • Trust from your clients and employees.

  • Competitive advantage over your competitors.

  • Legal certainty during audits.

  • Improvement of internal processes.

What does Law 21.719 say?

  • Inspired by the European GDPR.

  • Requires explicit consent.

  • Obligation to inform about data usage.

  • Active responsibility in data management.

We have the experience and support to implement the world’s #1 platform for data privacy and governance in your company.

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And partnerships with technology leaders and universities

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Our Services

1. Data management assessment.

We assess how you currently manage personal data and identify gaps in relation to Law 21.719.

2. Legal and operational action plan

We design a concrete and realistic plan to comply with the law, in stages and without unnecessary friction.

3. Legal advisory on data protection

Drafting of documents, internal policies, and specialized legal advisory.

4. Consent and rights management

We implement mechanisms that allow your clients and employees to exercise their rights, such as requesting access, correction, or deletion of their data.

5. Training

We train your team to understand the obligations of the law and know how to respond to incidents.

6. Implementation of solutions like OneTrust

We design a concrete and realistic plan to comply with the law, in stages and without unnecessary friction using world-class platforms.

Partners

7. Ongoing support

We stay with you to ensure continued compliance, even if the law changes or your company grows.

Your expert partner in regulatory compliance

“AlayIATrust was born from Alaya Digital Solutions, a company with over 20 years of experience developing technological solutions for critical processes in large companies. We specialize in helping you comply with Law 21.719 in a simple, secure, and tailored way.

Years of technological experience
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Exclusive focus on privacy and compliance
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Companies advised across various industries
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More than 20 years of experience across mining, aquaculture, manufacturing, energy, and financial industries.
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Simple implementation.
You don’t need to know about technology — we take care of it.

Real Stories. Real Solutions.

Discover how we’ve helped companies like yours.

How Samsung Electronics strengthened digital trust through OneTrust Consent Management

How PUMA implemented agile and efficient vendor risk management with OneTrust

How Vanquis Banking Group transformed its privacy strategy with OneTrust

Have you already completed the compliance checklist for Law 21.719?

Our Clients

IPS Dirección de Presupuesto SII Contraloría Lomas Bayas Registro Civil Logo 7 Banco Estado Codelco Logo 10 Banco de Chile Anglo American ENAMI Hunter Douglas Agrosuper BCI Banco Security Ministerio de Desarrollo Social IPS Dirección de Presupuesto SII Contraloría Lomas Bayas Registro Civil Logo 7 Banco Estado Codelco Logo 10 Banco de Chile Anglo American ENAMI Hunter Douglas Agrosuper BCI Banco Security Ministerio de Desarrollo Social
Octavio PonceDirector of Strategic Customer Engagement – Carrefour Group
“Implementing the same consent management platform across all our business units—whether retail, banking, or travel—was key to delivering a consistent experience to our users.”
Marta Cañas MirallesData Protection Officer (DPO) – Iberia Airlines
“We now have full control over the processing of personal data. OneTrust provides us with an intuitive tool that simplifies risk assessments and report generation.”
Mike DronfieldChief Information Security Officer (CISO) – Vanquis Banking Group
“We chose OneTrust because it’s a business-oriented platform, easy to use, adaptable to our needs, and provides auditable transparency across the company.”
Florian BrandnerGlobal Director of Information and Cybersecurity – PUMA SE
“Thanks to OneTrust, we were able to establish a clear framework to quickly and efficiently assess and monitor risks associated with our suppliers.”
Leanne WhiteData Privacy Officer – Samsung Electronics
“The biggest difference since we started working with OneTrust is that we now give users more control. They decide how their data is managed, and that builds trust.”

Frequently Asked Questions

Law 21.719 regulates how organizations in Chile must collect, store, and use the personal data of individuals. It applies to any company, foundation, or public or private entity that processes data of clients, employees, or users.

Penalties can reach up to 60,000 UTM for serious violations. But beyond fines, you could damage your customers’ trust and your brand’s reputation.

No. At Alaya Trust, we support you with practical and easy-to-understand solutions, combining expert legal advice and proven technological tools like OneTrust.

The best way to know is by conducting an assessment. We review how you currently manage data and show you if there are legal gaps, risks, or areas for improvement.

It depends on the size of your company, but most of our clients achieve compliance with the main requirements within 30 to 90 days. Our approach is gradual and tailored to your reality.

Let’s make sure your company complies with the law.

Avoid fines. Talk to experts.