The challenge
With a global user base and an ecosystem of connected devices, Samsung faced critical obstacles to managing consent consistently:
- Implementing consistent consent mechanisms across more than 160 websites and multiple platforms.
- Adapting to evolving regulations, including GDPR and Google's new CMP requirements.
- A lack of centralized visibility into the preferences granted by users.
The solution
Samsung deployed OneTrust Consent & Preferences to:
- Establish uniform consent banners and systems across its main touchpoints (web, mobile apps and TVs).
- Comply quickly with Google's CMP requirements.
- Consolidate user preferences into a single system, improving compliance and transparency.
Results
- International agility: cross-platform rollout across regions with localized adaptations.
- Greater internal control: full visibility into user consents and preferences.
- Better user experience: clearer consent banners that enable informed decisions.
We have given consumers more choice, allowing them to better determine how we manage their data.